Bi*** Lasagna: PewDiePie vs T-Series - T-Sereek

This committee is one half of the JCC.

The subscriber race between T-series and PewDiePie was an entertaining affair that engaged large swathes of the world. While it brought many together on both sides of the competition, it also highlighted many unsettled questions and deep-rooted divides. Though it is easy to overlook this period of modern history as an internet meme, it poses several fundamental questions, as it embodies the intersection between many different competing interests amid the burgeoning rise of corporate social media outreach. Who is the Internet for? What is the purpose of social media? Delegates will consider these and other great questions of our time including Internet vs corporate culture, new age media, the court of public opinion and the court of law, corporate encroachment vs individual advancement, globalism vs nationalism, and more. The implicit goal of each side of the JCC will be for delegates to bring their organization to the forefront as the Caesar of Youtube, but as they explore the questions and conflicts that arise in the process, they may find that in the age of information, the internet is a highly fluid medium that presents many opportunities for personal and group advancement. As representatives on the T-Series side of the JCC, delegates will have to consider T-Series' role in disseminating Indian (and not just Bollywood!) music and culture to the world, and how to help promote this ultimate goal in the battle it has been dragged into by Pewdiepie. Indian media productions, despite their size and grandeur, have often gone overlooked in the West and even looked down upon as inferior. T-Series delegates must find ways to protect and promote the sharing of Indian content with the world while also resolving their long-standing "territorial" dispute with none other than Pewdiepie

Jade Mon

Chair

Greetings Delegates, My name is Jade (she/her/hers) and I'm honored to be your Chair for UCBMUN XXVIII's JCC: T-Series. I'm a sophomore from the Bay Area, double majoring in computer science and data science. I joined UCBMUN in my first semester at Cal. In my free time, I enjoy biking, playing the piano and shooting hoops. The battle between Pewdiepie and T-Series is not merely a meme; it is an era that examines the influence of culture, the impact of the Internet and the conflict between the merits of organizations versus individuals. Originally a group of individuals who sold pirated cassettes and recordings of religious chants to the elderly, T-Series has a rich history, having led the boom of Indian film and music spreading worldwide and being previously targeted by the mafia. T-Series has grown into an international entity that has taken the world by storm, creating new music that bridges generations and the world through a shared love of music. I’m excited to chair JCC: T-Series and I can’t wait to see delegates grow in the committee.

Best,
Jade Mon
Chair, Bi*** Lasagna: PewDiePie vs T-Series - T-Sereek

Ratul Mangal

Coordinating Crisis Director

Hi, my name is Ratul (he/him). I am a senior at Berkeley's College of Chemistry majoring in Chemical Biology. I'm originally from Jaipur in India. I'm excited to meet everyone and be your coordinating crisis director. Naturally, I am most eager to see who emerges victorious in this JCC subscriber race, but I am also looking forward to the inventive ideas you come up with to achieve this goal and others.

Best,
RATUL MANGAL
Coordinating Crisis Director, Bi*** Lasagna: PewDiePie vs T-Series - PewDieBye

Arhant Ghanta

Crisis Director

Welcome delegates! My name is Arhant Ghanta (he/him), and I am very excited to be your Crisis Director for T-Series at UCBMUN XXVIII. I am a junior from Boston, Massachusetts double-majoring in Molecular and Cell Biology and Public Health, and minoring in Political Economy. I have always loved both STEM and the humanities, and enjoy discussing underrated issues that are often interdisciplinary in nature. Though the T-Series vs. Pewdiepie affair is usually merely perceived as a funny Internet meme, underneath the surface it engages with deeper questions regarding the role of the Internet, social media, online culture, corporate influence, and even nationalism and globalization. This committee presents a truly unique opportunity to critically think about all of these themes and forge a path forward in the most influential space of our time. I cannot wait to see the unpredictable arcs tangled with content competition and internet diplomacy that arise out of this committee! Outside of school, I enjoy reading, running, studying languages, traveling, and trying new recipes. I look forward to meeting in the spring!

Best,
Arhant Ghanta
Crisis Director, Bi*** Lasagna: PewDiePie vs T-Series - T-Sereek